Our History


Where We’ve Taken Delicious


Where Do Food and Ideas Intersect?

This question fueled the birth of Creative Food Services in 1958. CFS founder Sylvia Schur, previously a popular food columnist for publications including PARADE, Seventeen, Look and others, wanted to examine how consumers and food brands could interact. Her vision for CFS: a culinary consulting firm for restaurant and food companies.

Creative Food Services also brought the needs of modern women forward, integrating the desire for easy cooking experiences with quality recipes inspired by chefs such as Julia Child, who Sylvia followed as Food Editor at PARADE. Sparked by Sylvia’s entrepreneurial spirit, CFS turned this trend into an opportunity, fusing culinary thought leadership with product development to bridge the gap between clients, media and consumers.

At the Forefront of Food Innovation

Always on top of taste-based trends, Sylvia created groundbreaking specialty products such as Clamato® and Ocean Spray Cran-Apple juices, back-of-box recipes for Betty Crocker, cookbooks for Campbell’s and entire menus for top-tier restaurants including the Four Seasons. Year after year, the business developed a solid reputation for successful and insightful product creation.

From Services to Solutions

In 1990, Creative Food Services joined ranks with The Food Group, a leading food marketing agency, and emerged as Creative Food Solutions. This unique combination resulted in innovations that have helped to shape how product development is performed today. As one example is OREO Pieces. CFS successfully created a new application for the iconic cookie via a partnership with Dairy Queen to launch the OREO Blizzard. Today, we focus on developing recipes and food products that are on-trend, efficient, scalable and profitable. We love to collaborate. Your goals drive our innovation. Our experience drives our inspiration. And the future only gets brighter as we continue to concept, develop and implement game-changing solutions within the culinary and foodservice industries.