History

Our History

 

Where We’ve Taken Delicious

 

Where Do Food and Ideas Intersect?

This question fueled the birth of Creative Food Services and drove founder Sylvia Schur—a popular food columnist for publications includingPARADE, Seventeen, Look and more—to examine how consumers and food brands could do more. Her answer: a public relations and consulting firm for restaurant and food companies.

Creative Food Services brought the needs of modern women forward—integrating the desire for easy cooking experiences with quality recipes inspired by chefs like Julia Child, who Sylvia followed as Food Editor at PARADE. Sparked by Sylvia’s entrepreneurial spirit, CFS turned this trend into an opportunity—fusing culinary thought leadership with product development to bridge the gap between clients, media and consumers.

At the Forefront of Food Innovation

Always on top of taste-based trends, she created groundbreaking specialty products such as Clamato® and Ocean Spray Cran-Apple™ juices, back-of-box recipes for Betty Crocker, cookbooks for Campbell’s and entire menus for top-tier restaurants including the Four Seasons.

Building on Sylvia’s legacy, CFS continues to partner with top-tier brands like General Foods, Ocean Spray and Burger King, among many, many others, further solidifying CFS’s reputation of bringing innovation and results to national and global clients.

From Services to Solutions

In 1990, Creative Food Services joined ranks with The Food Group, a leading food marketing agency, and emerged as Creative Food Solutions.  This high-flying combination resulted in innovations that have shaped the foodservice industry. Chief among these innovations is OREO Pieces. CFS successfully created a new application for the iconic cookie, partnering with Dairy Queen to launch the Blizzard. OREO Pieces continue to inspire innovation in the dessert category, making OREO the #1 brand on dessert menus.

Today, we focus on developing recipes and food products that are on-trend, efficient, scalable and, most importantly, delicious.  We love to collaborate. Your goals drive our innovation. Our experience drives our inspiration.

And the future only gets tastier as we continue to concept, develop and implement game-changing solutions within the culinary and foodservice industries.